Make Moments
Platform
Mobile
Company
GDIT
Objective
Overhaul existing app, improve UX and UI.
This app is under development by the Department of Defense, DHA and the National Center for Telehealth and Technology. The concept for the app was originally conceived by a team of military psychologists with the intent to encourage healthier daily habits for service members struggling with depression.
Process:
1.
Persona Creation
Early in the process of the redesign, we knew the user persona would need to be updated. The product had been in the hands of users for 2 years and we had so much data about the market for this specific app right at our fingertips. As a team, we compiled and reviewed data from the previous app release and marketplace reviews. With this data, alongside the original user persona we established an updated persona to base the redesign on.
2.
Branding Design
The main goal of the rework was to create a companion app for IOS users, update the user experience based on accumulated data and establish a new visual standard for DHA products.
The team established a feature comparison with similar apps, listed brand attributes and began to brainstorm new branding ideas. Timed sketches were created based on the 3 strongest options.
These 3 options went into further development until a final name was decided on - Make Moments.
3.
App Restructuring
The existing app had a very unconventional navigation experience that negatively impacted usability. Due to limitations set by the scope of the project we were restricted from adding new features.
We conducted a competitive analysis, and a few main themes appeared quickly. First, there was always a reward system in place to create a pull to use the app again. Second, the app was "smart" and would use algorithms to deliver personalized activity content. The standout competing products took the user on a guided emotional experience that would gradually improve their mood.
With all of this in mind, we restructured the information architecture to follow proven navigation patterns and create a more guided user experience.
4.
Wireframes
With the information architecture updated we began to create rough wireframes and test their viability against our business goals and the needs of our target users.
Based on user testing and research from Nielsen Norman Group on card design we designed an activity card that the user would fill out and be able to save and revisit.
We also knew that we wanted to better highlight the augmented reality feature of the app. This technology has been around for awhile but is underutilized by the market. It was given its own main navigation tab.